Click Fraudclearpath Technology

The increasing popularity of the pay per click advertising model has led to a new challenge: click fraud. Click fraud is basically a way to make money by causing others to lose money. Click fraud, in essence, is any kind of fraud involving repeatedly clicking on advertising with a malicious intention. There are different types of click fraud, but this problem has driven up advertising costs and generally cost merchants hundreds, thousands, or even hundreds of thousands of dollars more than they should be paying in click costs.

One example of click fraud is a way to cheat the competition. In this scheme, a company or individual will pay groups of people, usually foreigners, to click on certain ads all day for a set amount of money. This drives up advertising costs for the company whose ad is being clicked, thus harming their bottom line. None of the parties who are committing the click fraud intend to buy the products sold on the website whose ad they are clicking.

Another example of click fraud is dummy sites created for the sole purpose of creating phony clicks. By creating a site that posts pay per click advertising from publishers like Googles AdWords, creators of these dummy sites hope to drive up profits by increasing the number of clicks that appear on their sites. One way to do this is to click these links themselves, though most publishers have provisions in place to hopefully eliminate this kind of fraud. Another way would be to pay someone else, preferably someone overseas, to do the clicking.

There is simply not enough information to determine how common or how costly click fraud is because hard numbers are hard to obtain. Plus, determining which clicks are frauds and which are real can be a real problem for the publishers of advertising. Click fraud may constitute up to 20% of the PPC market, which drives up costs for advertisers. The problem is that PPC advertising works too well for some companies to give up on PPC as part of their marketing plan. While Google and Yahoo! both claim on to be vigilant in their search for click fraud, plenty of instances go unnoticed and slip through the cracks.

The potential for PPC fraud shouldnt be a deal breaker for most advertisers. The best way to keep from falling prey to PPC fraud is to be aware of the issue and exercise caution and vigilance. The following guidelines will help prevent PPC fraud from unnecessarily draining an advertising budget.

Use only search engine PPC providers. Search engine providers are particularly effective at identifying fraudulent activity, especially since these sites go to great lengths to monitor for and prevent click fraud.

Vigilance in tracking results can also help identify problems. Watch the numbers closely, especially at the beginning of the campaign, and notify the PPC provider immediately if the ad begins receiving an unusually high number of clicks especially clicks that do not lead to a sale.

Set a daily, weekly, or monthly ad budget with the PPC provider. When the budget is exhausted for that time period, the ad should be removed. This will prevent a websites entire operating budget from being drained by click fraud.

Aside from click fraud, other challenges to PPC advertising strategies include the cost and longevity of a PPC campaign. Some keywords are extremely popular and thus competitive. Competitive keywords tend to cost more per click and can quickly drive up advertising costs. Longevity is another issue. Unlike SEO techniques, which will improve a sites volume of traffic for years, a PPC campaign is only a viable source of traffic as long as the site continues to pay for the campaign. When a website decides to end a PPC campaign, the traffic from the campaign will stop.

The Different Types Of Call Center Technology

Let us face the fact that as much as many people are not familiar with the basic idea of what a call center is, how much more with the call center technology? Several questions are being thrown in most of the call center forums online about the things related to call center and most of those are about the call center technology.

For everybodys information, a certain call center since it catered to customer service, technical operations, and much more, have been sustained by a gamut of telecommunications and computer technologies. The call center technology is comprised of automatic call distribution (ACD), interactive voice response (IVR), computer telephony integration (CTI), and customer relationship management (CRM). These various types of call center technology are being employed in call centers for a better output.

The call center technology called automatic call distribution or ACD in particular is inline with telephony and it is accordingly a device that delivers incoming calls from the customers to a particular throng of terminals. Furthermore, most of ACDs as part of the call center technology are seldom found in call center companies who tackle so much of incoming phone calls and wherein a particular caller has no peculiar need to keep in touch with a certain person. However, in this kind of a call center technology, a particular caller despite of having no need to talk to a certain person can talk to a random person who has the opportunity to talk to him at a most reasonable time. It is also considered that the task of handling incoming calls is carried by the ACD system. As a call center technology, the ACD system is comprised of hardware for the terminals and phone lines, and software for the routing tactics. The routing tactics in this kind of call center technology is a rule based set of discipline that demands the ACD how calls are taken and mange inside the system.

On the other hand, the second classification of a call center technology which is the interactive voice response or IVR generally functions as a computerized scheme that grants the person, usually a telephone caller, to choose an alternative from a voice menu and otherwise interface with a computer scheme. This scheme of a call center technology is generally catered to pre-recorded voice prompts to which the person chooses a number on a telephone keypad to choose the alternative selected or just speaks as simple as yes, no, or answers that the voice prompts needed.

The third kind of a call center technology which is the computer telephony integration or CTI is a call center technology that grants the interactions on a telephone and a computer to be intact and unified.

The above mentioned types of a call center technology are largely differentiated to the early innovation in the field of call center technology which is the existence of the customer relationship management or CRM. Such kind of a call center technology is enables different organizations to better provide good service to its customers by the use of reliable processes and steps for dealing with customers. It is considered that the best CRM strategy is typically supplied through a package devised to provide support for those processes.
Nowadays, certain ways to further advance a call center technology is being processed and most of it has been heavily employed in call centers. It is interesting to note that a latest call center technology with the use of the internet will allow the virtual call centers to be based across a companys telecommunications network without placing the call center people in one office.

Nokia X3 – Overwhelming Design Of Telecom Technology

Nokia X3 is one of the marvellous designs of technology and is an equipment which can satisfy you with multiple features and functionalities. Nokia mobile phones are ruling the world of the telecommunication sector as there are heaps of the fantastic phones exhibiting powerful functionalities running in the market and serving millions of the people from all around the world. The key features of these phones are their reliability, durability and exact performing capabilities. Nokia has kept on launching newer handsets with latest technical features embedded on it which evolved as a result of the hard innovations in the field of electronics and telecommunication. The impression of this brand made on the minds of the people is unshakable.

Nokia X3 is one of the products of it which functions on the 2G network’s 850 / 900 / 1800 / 1900 GSM frequencies. The music playback property of this device is excellent which lets you enjoy high quality music through stereo speakers provided with a 3.5 mm jack and also the Dedicated music keys helps you play just through one push of key. The continuous 26 hours long music play back offered by the device is really an appreciable feature. This slider phone which is of the dimensions 96 x 49.3 x 14.1 mm is available in exciting Red on Black and Blue on Silver print.

Nokia X3 deals have nowadays flooded the worldwide telecom market enduring numerous of the advantageous clauses with them. These deals are moulded so perfectly that these can readily attract and charm you. The loads of advantages that can be drawn from these deals makes the offer subscription a worthy one for you. These deals can bring benefits like never before which are amazing, fantastic and unavoidable; most importantly you can get a great device of grand brand having high-tech features and latest specifications in a very affordable and cheap price. A fantastic handset fully equipped with technology and marvellous features like a Nokia X3, along with the deals placed on it becomes unavoidable and one cannot easily resist such a rare and highly beneficial event.

Adam Caitlin is expert author of Telecommunication industry. For more information On Nokia N8 and Nokia N9 in UK, visit our online shop Freecontractmobilephone.co.uk

Online Mock Test the Gift of Information Technology

This era of information technology, has brought radical changes into the lives of the people. It has shaped the life in such a way that helps humans to accomplish the work in much smarter and faster way. This age is the age of information, which is considered as the most precious among everything. Persons or the organization having the information will surely have an edge over others.

In today’s world, people are eager to pursue their higher studies in the field of management, which allows them to be proficient in the field of business. This particular branch of study helps people to have expertise in different fields, including the regular subject, inter-personal skills, communication ability, and ability to manage things properly, etc. so it shapes a human being in the complete way with required proficiencies to handle different intricate situation.

When this branch of study is so relevant in today’s business scenario, people are required to have the required skill set, to be eligible to take up the course and enhance it further. That ability is judged by CAT (Common Admission Test), MAT (Management Aptitude Test) and many others. Since these two mode of testing pulls the maximum number of candidate, so we would stick our discussion to these two only.

Previously CAT was a paper-based exam, but now it’s only available online. Since it is a world of technology, so this mode of testing helps the aspirants to be familiar with it right before they are actually taking up the course. This gives a clear cut picture that gone are the days where all the documents are maintained with the hard copy and kept in a file. Today everything is maintained with the help of system. So the decision of IIM body to change the format from paper based to CAT Mock Test is absolutely according to the need of the present scenario.

People generally don’t like to stick to a particular test, because these competitive examinations are most unpredictable, where the results may not turn up to your expectation. So in that case it is always better to try out other available options, people generally go for MAT, conducted by AIMA. Here people have a choice, as it is being conducted in two formats,Online MAT Test and paper based. People can choose according to their convenience.

Since the management education, MBA has the ability to build up your entire future, so the student should take it up seriously. As these two years will set the destiny for coming 35 to 37 years. That is why; their aim should always focus to attain the position on the top of the list, to get a good college which will definitely ensure a better future. But as it is said that nothing comes easy, you will have to work hard to attain that level to surpass the competitors. As nothing can compensate hard work. So before taking up the final MAT exam, they should practice more and more with MAT Sample Papers, which will give a perfect picture of their current position and will also give an idea that how far they will have to improve to revive their dreams.

Shiskahrambh helps you to give online mock test, Mock Test for CMAT and MAT Mock Test. Keep practice on these free services and create a success in MBA entrance exams.

Protecode Announces Streamlined Open Source License Management Solution for Small Technology Organi

OTTAWA, CANADA – September 10, 2013 – Protecode, a leading provider of open source software license management solutions, today launched its newest solution offering, Protecode Compact, a stand-alone, single-seat management solution for managing open source licenses and other code attributes.

Protecode Compact combines all of the innovative features of Protecode’s flagship solution, Protecode System 4TM, in a small, simple to download, one-click installation on Windows platforms.

With Protecode Compact, small organizations or departments within larger organizations can scan their code and generate a software bill of materials that lists all open source and other third party software in their portfolio. Protecode Compact reports on security vulnerabilities, encryption content, license compatibilities and license obligations.

-Open source software allows our team to deliver feature-rich quality solutions quickly, but we need to ensure that we use third party software responsibly and manage its obligations. Protecode Compact, with its deep-scanning capability and unlimited-analysis commercial model, allows us to make code attributes management part of our product life cycle. We are very impressed with the existing capabilities and have fully integrated the use of Protecode Compact in our product release cycles,- said Paulo Marques, CTO, FeedZai, a software company specializing in real-time fraud detection.

-We are aware of the demand from small technology organizations that require the same accuracy, completeness and usability as larger enterprises, but do not need the multi-user, multi site scalability of multi-site corporations,- said Normand Glaude, COO, Protecode. -Protecode Compact ensures that small organizations or individual departments can gain access to state-of-the-art scanning and license management solutions within their software development and delivery process.-

Protecode compact is offered under an annual license with no restrictions on volume of software that is scanned. Protecode’s acclaimed -all-in- business model also applies to Protecode Compact. The license fee includes installation, setup, training, support and all updates/upgrades throughout the license period.

Protecode is hosting a live, online product demonstration of Protecode Compact on September 25th, 2013 at 9am EDT and 2pm EDT. Register here.

About Protecode Protecode provides products and services for managing open source software licenses. Protecode solutions enable accurate and fast code scanning in real-time and on-demand, delivering policy-based reports on obligations and security vulnerabilities in code portfolios. Built for ease-of-use, integration and minimal intrusion into existing development processes, Protecode products have been deployed in hundreds of organizations worldwide, from few developers to multinational organizations with more than 100,000 employees. Protecode is headquartered in Ottawa, Canada with partners worldwide. For more information, visit www.protecode.com.

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PR Contact: Angela Tuzzo MRB Public Relations 732-758-1100, ext. 108

Audi 2012 Technology Developments And Future Plans

This year, Audi has geared up to make a strong showing that will get all fans, especially new and used Audi owners, buzzing. Not only are there new and exciting models showing up at the local Audi dealer but also, there are big, company-wide plans for expansion.

Audi Connect Makes Big Waves

Receiving the first-ever “Connected Car of the Year” award by Connected World magazine, Audi’s A8 luxury sedan comes equipped with the Audi connect infotainment system (delivering music, video and Wi-Fi without distracting the driver) and cars with this Audi connect system are the only cars in the world that currently have broadband connection.

Some exciting features of this system include Google Earth maps in its onboard navigation system, real-time information from SiriusXM Traffic, Google Local search integration for travel destination information, and a rolling Wi-Fi hotspot that allows access up to eight wireless devices simultaneously. This Audi system is now available in other models besides the A8, for all of you future used Audi drivers to keep in mind. For more information about this innovative system, visit a local Audi dealer.

Traffic Jam Assistant Technology Unveiled

An enthralling new development that Audi is coming up with for your used Audi is the Traffic Jam Assistant. The idea behind this technology is, instead of constantly crawling and braking in extreme rush hour traffic, you can sit back and let your used Audi do the driving for you.

This high-tech system, which Audi showcased at the International Consumer Electronics Show in January, prompting the New York Times to proclaim, “Audi Mounts Technology Blitz at C.E.S.”, is based on Audi’s adaptive cruise control which helps steer the car and accelerate and brake autonomously in slow traffic up to 37 miles per hour. What is also fascinating about the Traffic Jam Assistant is that is uses a sophisticated system of radar sensors, ultrasonic sensors and wide-angle video to monitor not only the car ahead, but the vehicles in front of it as well.

Though Audi’s Traffic Jam Assistant is not yet available through an Audi dealer, it’s a development that they are working on to be available on the A8 in the next few years.

Audi Invests in Manpower and Equipment

Audi is completely invested in staying on top of its game and remaining on the leading edge with these technological developments and more. The auto manufacturer brought on 3,500 new employees last year, breaking their own hiring record. This coming year, Audi plans to bring on another 1,200 auto specialists to the team. There is also a push to invest more money in expanding the infrastructure of the company with new property, equipment and plant acquisitions between now and 2016. There is also a strong emphasis on investing in new products and technologies, such as electric and hybrid drive.

With all of these developments on the rise, it’s a great time to be a new or used Audi owner, or even a future Audi driver, so keep an eye out for Audi’s new developments in the upcoming years.

Audi 2012 Technology Developments And Future Plans

This year, Audi has geared up to make a strong showing that will get all fans, especially new and used Audi owners, buzzing. Not only are there new and exciting models showing up at the local Audi dealer but also, there are big, company-wide plans for expansion.

Audi Connect Makes Big Waves

Receiving the first-ever “Connected Car of the Year” award by Connected World magazine, Audi’s A8 luxury sedan comes equipped with the Audi connect infotainment system (delivering music, video and Wi-Fi without distracting the driver) and cars with this Audi connect system are the only cars in the world that currently have broadband connection.

Some exciting features of this system include Google Earth maps in its onboard navigation system, real-time information from SiriusXM Traffic, Google Local search integration for travel destination information, and a rolling Wi-Fi hotspot that allows access up to eight wireless devices simultaneously. This Audi system is now available in other models besides the A8, for all of you future used Audi drivers to keep in mind. For more information about this innovative system, visit a local Audi dealer.

Traffic Jam Assistant Technology Unveiled

An enthralling new development that Audi is coming up with for your used Audi is the Traffic Jam Assistant. The idea behind this technology is, instead of constantly crawling and braking in extreme rush hour traffic, you can sit back and let your used Audi do the driving for you.

This high-tech system, which Audi showcased at the International Consumer Electronics Show in January, prompting the New York Times to proclaim, “Audi Mounts Technology Blitz at C.E.S.”, is based on Audi’s adaptive cruise control which helps steer the car and accelerate and brake autonomously in slow traffic up to 37 miles per hour. What is also fascinating about the Traffic Jam Assistant is that is uses a sophisticated system of radar sensors, ultrasonic sensors and wide-angle video to monitor not only the car ahead, but the vehicles in front of it as well.

Though Audi’s Traffic Jam Assistant is not yet available through an Audi dealer, it’s a development that they are working on to be available on the A8 in the next few years.

Audi Invests in Manpower and Equipment

Audi is completely invested in staying on top of its game and remaining on the leading edge with these technological developments and more. The auto manufacturer brought on 3,500 new employees last year, breaking their own hiring record. This coming year, Audi plans to bring on another 1,200 auto specialists to the team. There is also a push to invest more money in expanding the infrastructure of the company with new property, equipment and plant acquisitions between now and 2016. There is also a strong emphasis on investing in new products and technologies, such as electric and hybrid drive.

With all of these developments on the rise, it’s a great time to be a new or used Audi owner, or even a future Audi driver, so keep an eye out for Audi’s new developments in the upcoming years.

How Does Gps Technology Work

GPS (Global Positioning System) was originally developed for the military. Now GPS comes in many various types of products for the everyday consumer.

If you have ever used map and compass, you will understand a little about how the GPS works. In order to find your position on a map, you need to have three points of reference. The intersecting line from the reference points is where you are. Map and compass work uses triangulation (bearings), GPS uses trilateration (distances) to calculate location. Satellites orbiting the earth emit unique signals that can be received by a GPS. The GPS software interprets the signal, identifying the satellite that it came from, where it was located, and the time that it took for the signal to reach the system. Once the receiver has both time and distance it begins to determine position.

Three satellites provide the intersection point and the fourth is used to check that the positioning is accurate. Accuracy depends upon the synchronization of atomic clocks in the satellites with the clock in the GPS system. Although the clock in the GPS is not atomic, utilizing the fourth satellite gives it that functionality as the internal clock adjusts itself to correct any discrepancy discovered.

GPS has gone far beyond its initial military application. Drivers can find their way through city streets, long distance trekkers use the technology to cross unfamiliar terrain, mariners and pilots use GPS enhanced data to cross the seas and skies.

In–vehicle GPS can be integrated into the car entertainment system or can be installed as a removable device. These systems need to tell the driver where he/she is and how to reach their destination. The information includes road directions plus relevant features along the way such as rest stops, gas stations, points of interest, etc. Auto GPS uses voice commands so that the driver can concentrate on the road.

Hikers and trekkers use similar technology, but normally without the inclusion of road systems on their devices. Mapping software defines the territory that the hiker will encounter. The user can enter waypoints (points of reference) so they can return using the same route. They can add points of interest such as water sources, possible campsites, and other items of interest on their trail. However, the portability demanded by hikers will also limit the functionality of the system as small screens mean that some detail will be lost.

It is GPS technology that is used to track individuals on house arrest, to trace missing pets, stolen vehicles, and missing persons. Systems can be made small enough to fit into pet collars and wristwatches. As long as the receiver is active, it can be found.

Marine and aviation GPS units are sophisticated and specialized. The principles involved are the same as any standard system; the software is much more highly developed.

Any fisherman, who is using a fish finder on his boat, is using a GPS that is enhanced by sonar and tracking devices. Units have been developed for use on float tubes also – as GPS technology advances, the systems become more and more compact and their uses more and more extensive.

If you are considering purchasing a GPS, make sure that it can be updated easily. This is especially true if you buy a multi–function GPS or one that is used where conditions change regularly. An in–vehicle GPS soon loses its usefulness if it is not updated as road systems change.

Updates vary according to the device being used. They can come in CD/DVD packages or as computer downloads. The user can purchase maps specific to the area in which the GPS will be used or a range of maps and routes. These are available from GPS software companies who will charge proportionally to the sophistication of the software.

GPS units vary in price according to their usefulness. It is possible to buy units for less than one hundred dollars to units costing more than one thousand dollars. What your needs are will be a factor in the cost of your unit. If you are a backpacker then portability is a major consideration. If you are a trucker, you need to be able to find a delivery point as quickly and conveniently as possible. Whatever device you go for, cost is generally related to quality. Buy the best you can afford.

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Elets Technomedia is a technology media and research company that focuses on ICT in government, education, healthcare, agriculture and rural development sectors. Our mandate is to provide effective information on latest development in different ICT tools, techniques and their applications across our verticals through premier print publications, online portals and premier events, seminars, conferences and summits. Elets has created a name for itself as a technology media and research vendor of choice.

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New Technology From Bosch Reduces Fuel Consumption

BMW has partnered with another German company, Bosch, so as to provide their consumers with a vehicle with hybrid like capabilities. Boschs Smart Electronic stop-start system will be used on the BMW 1-Series which will start production this month.

The technology is akin to that one used by hybrid vehicles which shuts down the engine when the vehicle stops and immediately starts it once acceleration is needed. This technology was developed by Bosch as part of their operations in automotive parts and system.

The Smart Electronic start-stop feature is essentially a starter which is developed to adapt to stop-start operations especially for city driving. Frequent deceleration and acceleration is needed on city streets due to the hue amount of traffic on city streets. Shutting the engine down when the vehicle is stationary means that no fuel will be wasted. This means that no fuel is burned thus no emission is going to be produced.

According to laboratory tests, the Bosch stop-start system reduces fuel consumption by approximately eight percent on a regular trip. Carbon dioxide emission is also cut down by the same percentage. In city streets congested with so much traffic and the time a vehicle needs to stop is longer, the start-stop system can achieve ore than eight percent fuel consumption and emission reduction.

Dr. Volkmar Denner, a member of Boschs board of management, has this to say about their system: This technology significantly reduces fuel consumption, especially in city driving. This is indeed true since like hybrid vehicles, the technologys performance can truly be appreciated on city streets where frequent stops needs to be made. According to Denner, This and other systems supplied by Bosch will help to reduce CO2 emissions further in the future.

The development of the system is in response to stricter emission standards passed by the European Union. This technology is also aimed to address the current threat of global warming due to excessive production of greenhouse gases like carbon dioxide from vehicles.

Aside from the start-stop technology, Bosch has already announced the development of a battery sensor which determines the power left in a cars battery pack and relates the information to the cars electronic control module which activates the charging of the battery pack. Bosch has drawn on its combined competence in drive trains, energy management, and starter technology to develop this system and its control function, says Denner. The technology developed by Bosch can complement engine parts to save fuel and reduce emission.

With more and more innovations such as this, the auto industry will be making great leaps forward in their battle against global warming. In the future, not only BMW vehicles can be equipped with this technology since it can be used on other vehicles without a need to modify the drivetrain.