Apart from looking at simply the corporate world of Sony consumer electronics, there is much more to Sony consumer electronics that makes it a leader in consumer electronics. This innovation comes with Sony not just simply recreating products, but actually inventing new technology. The name for the electronic company Sony was created by combining “SONUS,” the original Latin for “SONIC,” meaning sound, with “SONNY,” denoting small size, or a youthful boy. It was chosen for its simple pronunciation that is the same in any language. So why is Sony one of the greatest consumer electronic manufacturers? Since 1946 Sony consumer…